Prodotto Food 2019: the winners

On February 28th, the fifth edition of the Prodotto Food Award took place in Milan. The main trends? Health, tradition, convenience and trendy ingredients. Twelve category awards and 6 special prizes
Prodotto Food 2019: the winners

Great success for the fifth edition of Prodotto Food, the award established by Food publishing group to enhance and give visibility to innovation in the Italian food & beverage sector. The winners are the entrepreneurs who focused on research & development, successfully riding the new trends and already getting feedback on the market.

THE JUDGMENT

At the end of a two-stage judgment, involving all operators in the supply chain (production, distribution, consumer), measuring both quantitative (Nielsen panel) and qualitative (Doxa panel) data, on February 28 in Milan , at the end of Food Match 2019, the winners of each of the 12 product categories and 6 special awards were awarded.

THE WINNERS

  • BAKERY Galbusera – Buonpertutti frollini
  • BEVERAGE&MIXTURES Ponti – Azienda Montana Achillea – Monvisia linea dissetanti bio
  • MEAT&SALUMI AIA – Chicken Chips
  • PRESERVES Delicius Rizzoli – Filetti di sgombro grigliato
  • CONFECTIONERY Nestlé – Baci Perugina limited edition con fave naturali di cacao Ruby
  • DAIRY Parmareggio – L’ABC della merenda dolce con crostatina al cacao
  • FROZEN Pizzoli – Patasnella Barchette
  • FRUIT&VEGETABLES Zerbinati – Il nostro Bio
  • FLAVOURINGS&BASIC INGREDIENTS Cameo – Paneangeli lievito istantaneo per Biscotti
  • READY MEALS La Linea Verde – Brodo Fresco DimmidiSì
  • MAIN COURSE F.lli De Cecco – Pasta di farro integrale bio
  • SAUCES&CONDIMENTS Società Agricola Monterosso – Passate Siciliane Agromonte
  • SPECIAL CONSUMER Gruppo Fini – Tortellini Prosciutto Crudo e Parmigiano Reggiano Antica Ricetta 1912
  • SPECIAL INNOVATION Granarolo – 100% vegetale fatto con il cocco
  • SPECIAL PACKAGING Consorzio Melinda – Melinda Squeez
  • SPECIAL SUSTAINABILITY Eurovo – le Naturelle Uova rustiche biologiche
  • SPECIAL HEALTHY Martino – Couscous Bio alla barbabietola
  • SPECIAL HEALTHY Vog Products – Una mela al giorno

THE DRIVERS OF PRODOTTO FOOD 2019

The main trends of the 2019 edition? First of all, Health (free from, bio, functional products); a cross-cutting element in all sectors of the food industry, that involved almost half of the products in the competition: 71 out of 148. Tradition; according to the consumer comments of the Doxa survey, all the most appreciated products recall the concept of tradition: quality, ingredients and territory are indeed the strongest values for consumers. Ingredients; some ingredients that were not in common use today have become a trend: red turnip, beetroot, legume flour, mackerel (in fish). Service; increasingly important for the added value brought to the product. Fresh broth, concave-shaped potato to collect sauces, instant yeast specifically for specific products such as biscuits, fresh fruit in packages on the go, frozen pesto in drops: these are just some of the examples that testify to this.

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