Retailing in China is growing rapidly as more international and domestic companies open stores across the country or offer online shopping and delivery. China’s retailers count many familiar names, too. Walmart, Carrefour, Auchan and Metro are just a few. Domestic retailers include Lianhua, Wumart, Jingkelong and Vanguard. All this will be evident during PLMA Shanghai 2018 trade show (6 to 8 December, at Shanghai New International Expo Center – SNIEC).
THE GOAL OF PLMA SHANGHAI
Chinese retailers’ commitment to their own brands is well-known. Moreover, their need for suppliers that they can trust is growing every day. Shanghai Private Label fair is therefore a worth exploring opportunity for producers who know how to make food and retailers they already do business with. PLMA is designed to help producers meet the buyers that want to meet them, at the Shanghai Private Label Fair, presented by PLMA itself and the Shanghai Licensing Association Private Label Specialty Committee. Now in its ninth year, the Shanghai Fair serves all of China’s retail market: supermarkets, drug chains, convenience stores, wholesalers, trading companies, and distributors.
PRIVATE LABELS: THE NUMBERS
Retailer brands keep gaining popularity all over the world. Latest Nielsen data show that market share for private label increased last year in 12 of 19 countries in Europe alone. Now, it stands at 30% or above in 17 countries. Private label reached an all-time high in Europe’s largest retail market, Germany, with its market share there climbing to over 45% for the first time. Market share also increased to its highest levels ever in six other countries: the Netherlands, Belgium, Sweden, Norway, Hungary and Turkey. Market share stayed at or above 20% in Italy for the sixth consecutive year, and prospects for retailer brands look to improve.