Trends

Granarolo: Distribution Partnership to Target Swiss Market

Agreement between the Italian dairy company and wine group Gruppo Italiano Vini for the distribution of food products in Switzerland

Granarolo and Gruppo Italiano Vini (GIV) have started a partnership with the aim of increasing the presence of both companies in Switzerland. The Italian wine group GIV has acquired 11% of Granarolo’s subsidiary Comarsa SA, which is leader in the distribution of Italian food products in Switzerland. The partnership allows Granarolo to focus its structures abroad on its core business. At the same time it can now have a commercial strategy on Italian wine together with one of the most important players in the sector, with a dedicated development plan. The management of the Italian wine business, in fact, requires specialist skills, from the search for suppliers to the sale of products. The operation allows Gruppo Italiano Vini to develop the Italian wine business in the Swiss market, by means of the network of Granarolo’s commercial platforms.

GRANAROLO AND GIV: THE BENEFITS OF PARTNERSHIP

This partnership makes us particularly proud as it takes place between two large Italian companies that are leaders in their sectors – said the president of Granarolo Gianpiero Calzolari (in the picture together with chairman of GIV Corrado Casoli) -. Our strategy for the development of commercial opportunities abroad aims to make partnerships with operators specialized in oil, wine, and preserves”. “I am pleased of this partnership with an important Italian food company such as Granarolo – commented Corrado Casoli, chairman of Gruppo Italiano Vini -. This is a further step for our strategy, focused on the most important international markets”.

COMARSA: THE BUDGET NUMBERS

In 2017 Comarsa SA recorded a turnover of 28.9 million CHF (equal to approximately 26 million euro). Thanks to a logistics platform of 2,500 square metres and sales services in the Canton of Ticino, it distributes Italian food products of various categories (cheese, oil and vinegar, pasta, vegetable condiments, and frozen food).

© Riproduzione Riservata