One year after the entry into force of the CETA (Comprehensive Economic and Trade Agreement) the Consortium for the protection of Prosciutto di San Daniele PDO renews its support for the free trade agreement between the EU and Canada. Since September 2017, in fact, the Consortium has recorded positive data regarding exports to Canada, with an increase of 35% compared to the same period of the previous year, as well as an increase in the number of exporting companies.
MORE GUARANTEES FOR SAN DANIELE PDO IN CANADA
Thanks to the agreement, Prosciutto di San Daniele PDO obtained a further guarantee, since it could finally be exported to Canada with its correct name and identification symbols. Until the start of this agreement, in fact, it was impossible because of the existence in the Canadian market of a similar trademark registered in the early 70’s, and San Daniele had to be called “Authentic Italian Prosciutto” in Canada.
GOOD NEWS FOR EXPORTS
As for exports, figures for the first half of 2018 show a total increase of +2.7% compared to the same period in 2017, equal to 19% of total sales. Moreover, the exports share of Prosciutto di San Daniele to the EU countries is worth about 55%, and about 45% to non-EU countries. This means +13.54% Kg sold for the non-EU market, with total sales of 943,840.50 Kg. On the other hand, exports to the EU fell slightly with a total of 1,175,905.50 kg.
TOP IMPORT MARKETS
Sales growth of the Friulian PDO in the main exports countries was interesting, with an increase in the US market (+33.37%) and Switzerland (+7.38%). The positive values of France and Australia were confirmed, but with a decline in Germany and Belgium. The entry into force of JEFTA – a trade agreement between the EU and Japan – would represent a further driving force for Prosciutto di San Daniele in Japan, which in the first half of 2018 recorded an increase in sales of +2.44%. As for the Italian market, the first half of 2018 recorded positive data with +5% on the number of hams sent to production, equal to 1,408,069 pieces. The production of pre-cut slices in trays showed an increase of 6.3% in the first six months of 2018, with a production of over 11,250,000 trays.
THE CONSORTIUM: “CETA, A BENEFIT FOR ALL”
“The entry into force of the CETA, as well as of other free trade agreements, is positive not only for the PDO of Friuli but for the entire economic system and Italian food products. In fact, it can give them the opportunity to be present and protected in many different markets – said Mario Emilio Cichetti, director of the Consortium of Prosciutto di San Daniele PDO -. Free trade agreements also allow us to fight with increasing effectiveness against counterfeit Italian products all over the world”.
