The confectionery industry is adding new natural bold flavors to treats as body-conscious consumers want to indulge in something special with peace of mind. The major trend sees the growing popularity of sweet and salty treats to add surprising flavors to snacks that can now be consumed at any moment of the day.
A 35 BILLION DOLLAR BUSINESS
The confectionery industry generates around 35 billion dollars in US retail sales every year, according to the National Confectioners Association (NCA). Most people in the US enjoy candy about twice a week, averaging about 40 calories per day and about one teaspoon of added sugar per day per person.
NEW TARGETS
By 2022, leading chocolate and candy companies have committed to making half of individually wrapped products available in sizes that contain 200 calories or less per pack, according to NCA. This compares with more than 60% of products currently. The companies have also pledged to print calorie labels on the front of the pack of 90% of their best-selling sweets.
BETTER FOR YOU…
The ‘better for you’ and ‘better for the environment’ approach is redefining the sweets and confectionery business. According to a research by Innova Market Insights, consumers want to take care of themselves when they eat, especially when it comes to candies and chocolate. Such demand is prompting manufacturers to adopt natural, organic, anti-oxidant ingredients without renouncing to creativity. Global launches of sugar confectionery with a vegan claim increased 93% on average every year from 2012-2015. The largest innovation trend is seen the use of coffee in many different solutions. Tea innovation is also trending.
… AND BETTER FOR THE WORLD
Awareness also involves respect for the environment. More labels on chocolate bars now indicate when a product is made according to fair trade and in respect of the environment. But what we eat is not everything.
SMALLER, BETTER BITES
As sugar and calories remain under scrutiny, packaging is changing too. Packs are smaller and sweets are available as bites, allowing consumers to take a small break without worrying about finishing the product. Resealable pouches are the new norm.
GUMMIES: THE CONFECTIONERY REVOLUTION
Leaving chocolate aside, candies are still very popular, especially in America. The so-called ‘gummies’ can now be found in sweet and sour flavors. They have become the field where flavor innovation is mostly taking place. Global launches of gummies and jellies with a ‘gelatin free’ claim increased an annual 70% on average in 2012-2016, according to Innova Market Insights.