Finiper retail group attends Marca 2018, the biggest Italian and European exhibition for the private label sector, with its most important brands: il Viaggiator Goloso and Grandi Vigne. To strengthen the synergies between the two brands, on 17 and 18 January BolognaFiere presents them with a single format: two stands arranged side by side, identical in concept and size, each of about 50 square meters and open on three sides. In the frequent tasting moments that alternates with meetings and debates il Viaggiator Goloso products will be offered to all visitors together with Grandi Vigne wines under the guidance of sommelier and expert enologists.
The two brands
Il Viaggiator Goloso is the premium food brand of Finiper Group, created to satisfy the most demanding palates with carefully selected producers’ specialties. Grandi Vigne is a wine brand created 12 years ago by ‘Iper, La grande i’ that has been able to bring together two seemingly distant worlds: small producers and large-scale retailers.
New products on display
Grandi Vigne is present at Marca 2018 with five types of wines: Structured and aging red wines; Organic wines and wines with vegan certification; Sulphites-free wines; Sparkling wines; After meal – grappas and dessert wines that go well with desserts. Il Viaggiator Goloso presents a series of important innovations as well, starting with a new line of natural products for home and personal care. Moreover, Marca 2018 is the occasion for the launch of its first product for the fruit and vegetable sector: the orange Ippolito, born in the Piana di Catania at the foot of the Etna, which takes its intense red color thanks to the wind coming from the volcano. At the exhibition there are also all the lines forming il Viaggiator Goloso brand: The Classics; The Organic; The specialties; Gluten-free, Lactose-free, and 100% vegetable; The Controlled Oasis: three types of rice grown in a rural oasis where the biodiversity of the first millennium has been recreated.