“Helping Consumers” is the theme for PLMA 2017 “World of Private Label” International Trade Show, to be held 16-17 May at the RAI Exhibition Centre in Amsterdam. The theme puts the spotlight on the value and variety that private label products offer today’s shoppers. PLMA annual trade show is organized by the Private Label Manufacturers Association which represents more than 4000 member manufacturers around the globe. This year’s Trade Show will be the largest ever, with nearly 2,500 exhibiting companies from more than 70 countries. It is expected that more than 13,000 buyers and visitors from more than 110 countries will attend the event.
Exhibitors and activities
The exhibitors are manufacturers and suppliers of fast-moving consumer goods, covering both food and non-food categories. The exhibition area covers 14 exhibit halls in the RAI, divided over three complexes. The Europa Complex is devoted to food products, the Holland Complex has exhibitors displaying non-food products, Park Complex accommodates both food and non-food exhibitors. Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well. Featured on the trade show floor are nearly 70 national and regional pavilions, promoting their countries and spotlighting the products they make. A special attraction is PLMA’s Idea Supermarket, where visitors can see displays of the products that won PLMA’s 2017 Salute to Excellence Awards for innovation in private label.
Italian companies
ITA – Italian Trade Agency – has organized the participation of more than 130 Italian companies at PLMA’s 2017 “World of Private Label” International Trade Show in Amsterdam. As for Food products, ITA group has been provided with 100 showpieces inside the Europa Complex (blue section) and 36 showpieces in the Park Complex (green section), as for Non Food products will be available 38 showpieces in the Holland Complex pavilion (red section).