Meijer is a regional American supercenter chain with its corporate headquarters in Walker, Michigan, in the Grand Rapids metropolitan area. In 2015 total company sales reached 16,7 billion dollars, making Meijer ranking 10th among the top 50 USA supermarkets with a market share of 2.3%. At Cibus Connect 2017 we are looking for authentic Italian food products, as USA Millennials are really in search for experiences said Meijer Executive Vice President Merchandising & Marketing Peter J. Whitsett in this exclusive interview with Italianfood.net. Mr. Whitsett was present at Cibus Connect 2017 thanks to Italian Trade Agency and their “Extraordinary Italian Taste” project, which is aimed at helping authentic Italian companies to grow in the American retail trade market.