Granarolo Group – the biggest Italian capital food farming company – launches “Granarolo Biologico”. It’s a new organic dairy product line, whose milk (100% Italian origin) comes from Granarolo own farms – a certified and regulated supply chain.
Granarolo Biologico was created to face the growing demand for organic milk and dairy products, made with good quality first matter.
This new product line will be presented for the first time at SANA, the International organic and natural fair taking place in Bologna from today , Friday 9th to Sunday 12th (stand A125/B126, booth 26).
Granarolo’s new organic products are going to renew the Group offer. Granarolo Biologico includes organic stracchino, organic mozzarella and six different kind of organic yogurt, in addition to organic milk and eggs which are already available in the market.
ONLINE ORGANIC DAIRY PRODUCTS – For the launch of its new product line Granarolo has created the website www.granarolobiologico.it, where anyone will find any possible information about Granarolo’s products. Quality is under strict control throughout every step of the supply chain, and cattle is only fed with organic made animal feed. On the website it’s also possible to find where the cattle is bred and where the raw materials comes from.
EVERYONE WANTS TO EAT ORGANIC – Gianpiero Calzolari, president of Granarolo Group, states: “Following a substantial increase in organic milk and dairy products demand (+20% in Italy in the last 12 months) in 2015 we managed to give our farmer the possibility to produce organic milk. According to our previsions, organic milk production is going to grow from current 20.000 tons to 50.000 tons. Granlatte farmers invested very much to start producing organic milk. Besides, organic milk is well paid compared with non organic milk, (+20 euro cent per litre in March 2016). Farmers who turn to organic get also a considerable economic aid from UE PSR (rural development program)”.
“We hope – says Mr. Calzolari – our new organic dairy product line Granarolo Biologico to excite much interest in consumers”.