“The US are a core market and we’re trying to find our way in the large retailers groups“. With these words Massimo Resaz from San Benedetto explains the company’s business plan for the next future in the States.
FROM FOOD SERVICE MARKET… – The Italian brand – european leader in the bottled water segment – is already present in few indipendent retailers on the East Coast, such as King’s or Giant Eagles. But its core business in the US has been – at least until now – the food service market, with premium glass bottles designed for restaurants and hotels.
TO LARGE RETAILERS – At the last FMI-Connect, San Benedetto presented new products destined explicitly to the supermarkets: ice teas, fruit based drinks, water bottles like “Blu Bottle” and “Prestige” – a special edition to greet the 60th anniversary of the brand. The products have been appreciated by the American operators and Mr. Resaz reserved to our microphone a revelation: “We already had interesting contacts with important large retailers, like Ahold, Kroger and others”.
