Italian coffee producer Illycaffè has seen a growth of sales in both the EMEA region and North America in 2015, by 8 per cent and 23 per cent respectively. Starting from theUS market, where the Italian coffee maker enjoys a positive turnaround, the signing of several new strategic partnership agreements contributed to the positive result in North America, including with Keurig for new K-Cup/Illy capsules. The second important deal, as well as a factor of success, was the agreement with United Airlines, for the offer of Illy coffee on-board and in the lounge. Finally, last but not the least, it has to be mentioned the agreement with Amazon. Overall, according to official company’s outlook, the Italian coffee company ended 2015 financial year with a consolidated turnover of about 437 million euros, reporting an increase up to 12 per cent over the same time over the previous year, while net profit reached 16 million euros totally, compared to 12 million euros a year earlier.
60% GROWTH IN THE CHINESE MARKET – Foreign sales account for 63 per cent of the company’s total turnover, with the highest growth registered on the Chinese market which registered an increase up to 60 per cent over the same period of the previous year. On the other hand, sales in the domestic market grew by 8 per cent in the same time period, as official data shown. In particular, the Italy’s giant choose a strategy focused on the retail segment where the company opened 29 new Illy Caffè and Illy Shop branded sales point over the past year. New stores opening helps the coffee maker to surge business in a core segment. Recently, it can be underlined, the family-run company named Massimiliano Pogliani, with previous professional experience at Saeco, Nespresso, Nestlé Super Premium and Vertu, as its new CEO.
