For its 3rd edition, World of Food Beijing is developing a new brand presence: in future the largest industry platform for food in northern China will take place under the name Anufood China. In the process, the clear message of the organisers, Koelnmesse and the China Chamber of Foodstuff and Native Produce (CFNA), is as follows: further development of the proven event concept supported by a new look. Due to the constantly increasing number of exhibitors and visitors participating, the event will also take place for the first time from 16 to 18 November 2016 in the highly modern China International Exhibition Center in Beijing.
ANUFOOD, TO BECOME A LEADING BUSINESS PLATFORM – Taking the leading global trade fair Anuga, which takes place every two years in Cologne, as its example, Anufood China wants to expand upon its position for the northern Chinese food market with its new brand presence and establish additional synergies with the other food events of Koelnmesse. This exhibition not only offers an overview of the Chinese food sector, but depicts the entire industry in all its diversity from fine food, frozen foods, meat and dairy products, chilled and fresh foods to bread, baked goods, sweets, beverages, organic foods to services & RetailTec.
THE VISITORS – The trade visitors come from the most diverse areas of the food economy: importers, distributors, wholesalers, classic retail, E-commerce or catering. Anufood China takes place annually, parallel with the events China International Dairy Expo 2016 by CFNA and China International Catering & Food Expo 2016 by CCA. ANUFOOD China 2016 will also for the first time present an international vending zone.
A RELAUNCH TO PROMOTE THE STEADY GROWTH OF THE EVENT – In 2014, for the premiere, 542 exhibiting companies from 26 countries and 21,400 trade visitors from 11 nations participated. One year later it was already 607 exhibitors from 34 countries and more than 32,200 trade visitors from 40 nations, whereby the foreign share of exhibitors and visitors increased proportionally. For the event in November 2016, the organisers anticipate more than 700 companies and around 25,000 trade visitors.
THE PARTNER NATIONS – The first partner nation of ANUFOOD China 2016 is Poland. Already in advance of the event, Polish specialities and Polish cuisine is being presented in China through all media channels. In addition to the partner nation Poland, Germany, Spain, Italy and Korea, among others, will also be presenting themselves in representative national pavilions.
KOELNMESSE, THE ORGANISER- Koelnmesse not only organizes food trade fairs in Cologne, Germany (such as the Anuga, ISM and Anuga Food Tec that are established world leaders), but also in other growth markets around the globe, for example, in Brazil, China, India, Japan, Colombia, Thailand, Turkey, the United Arab Emirates and the United States, which have different focuses and contents. These global activities enable us to offer our customers a network of tailor-made events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.
The next date sare:
THAIFEX – World of Food Asia
25.-29.05.2016, Bangkok, Thailand
Alimentec
08.-11.06.2016, Bogota – Colombia
ANUTEC BRAZIL
02.-04. 08.2016, Curitiba, Brazil
Annapoorna – World of food India
22.-24.09.2016, Mumbai, India
