“Italy has an excellent product to sell internationally, with characteristics that very few other countries can boast having”: Stevie Kim, managing director of Vinitaly International and guru of the sector and one of the main promoters of Italian wine around the world, strongly supports this idea in this video interview to Italianfood.net. Italian wines has some valuable characteristics that international buyer should not underevaluate, such as the rich organoleptic diversity and excellent value for money. These are also all strategic key strengths to follow e-commerce more closely.
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