Collis-Riondo to reach agreement with Terlato wines in the U.S. market

Prosecco continues to enjoy outstanding growth in the U.S. and this recent pact will provide Terlato with one of the most promising Italian brands in the wine market’s hottest category
Collis-Riondo to reach agreement with Terlato wines in the U.S. market

Italy’s Collis-Riondo reached a long-term agreement with Terlato Wines which will be the exclusive U.S. marketer of Riondo Spago Nero Prosecco. “Terlato is a perfect match for us,” said Giancarlo Lechthaler, general manager for Collis-Riondo. “They’re known for their impressive portfolio by the most important producers and appellations in the world, and we’re proud to be a part of it. We’re looking forward to expanding Riondo Prosecco in the U.S. with Terlato.”

Prosecco continues to rise in the American market. The Italian sparkling white wine advanced from around a half-million cases in the U.S. in 2008 to some four million bottles in 2015 when it outsold Champagne by nearly threefold, according to Impact Databank. Riondo has become one of the U.S. market’s leading Prosecco offerings. After selling roughly 150,000 bottles in 2015 under the stewardship of Riondo Usa, Riondo Prosecco is projected to sell around 200,000 bottles in 2016, according to Terlato.

Along with Riondo, the Prosecco category’s other leading brands, including Mionetto, La Marca, Riondo, Risata, Zonin, and Lunetta, have all enjoyed double-digit growth in recent years. Prosecco has grown so rapidly that producers and growers have actively debated whether there will be a sufficient supply to meet the rising market demand. Last autumn’s strong harvest was expected to help ease the pressure at least through next year.

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