A highlight of this year’s ‘World of Private Label’ International Trade Show, to be held on 19-20 th may in Amsterdam, has seen the announcement of the winners of Plma’s International Salute to Excellence Awards. The awards give recognition to outstanding food and non food private label products that have been introduced by supermarkets, hypermarkets,discounters, drugstores, and specialty stores in the past year.
More than 50 national and international retailers from 22 countries have submitted over 300 products, covering more than 30 categories, for consideration by an international panel of industry experts, including chefs, former retailers, private label professionals, academics, journalists and nutritionists. The panel examines all the products and then grades them on several criteria, including performance, taste, packaging, concept, design and marketing.
The Award-winning products are displayed in Plma’s Idea Supermarket, where visitors can also see products from retailers across Europe, North and South America and Asia.
