For the occasion of Expo Milan 2015, the largest food and nutrition event ever held, DimmidiSì is launching a new themed salad: I Love Milano 2015.
This ready to eat salad, which will be on sale from april to october, is a mix of curly endive, red radicchio and lamb’s lettuce, designed to promote correct and healthy eating through daily consumption of ready fruit and veg.
This new item is the latest product in the innovative communication project successfully launched by La Linea Verde in 2011 with the ‘Tricolore’ Salad, which was created to celebrate 150 years of Italian unification. The project continued with a series of themed DimmidiSì I Love Italy products dedicated to Italy’s beautiful landscape and culinary culture on the one hand, and the celebration of important sports events such as the Olympics or the World Cup in Brazil, on the other.
Thanks to this ‘themed’ packaging, La Linea Verde increased the appeal of the refrigerator aisle of the fruit and veg section, which gained in innovation, originality and increased revenue.