Official Sace Country Report points out that Italy export is prepared to settle for a rate of Eur 50 million within 2020; particularly, if it will focus on ten remarkable food products as well as ten strategic geographical areas where the export showed growth stepping up and it is forecast to increase of Eur 7 million within 2018, reaching the total level of Eur 40 million. It is the synthesis of the data contained in the report by Sace, the well known insurance and financial Group which operates as export credit agency in 187 countries. The report underlines that the 70% of this great export would almost derive from the sales on the European (particularly the United Kingdom, Germany, France) markets, aiming at wine, preserves and oil of olive that would represent the 50% of the additional export meat, that
Sace’s analysts show that presently Italy has a 3,1% market share in the worldwide food sector, just as Spain has. The market share is positioned in a lower level versus important competitor including China (4,6%) and the United States (10,3%). This level sings to policy makers willing to take further action to easy improve conditions in an effort to maintain and to boost stable growth, the report suggests. By selecting ten leading item that represents the excellence of the food consumer products and, according to Sace data they represent the 57% of the total trade, we have a different results. The trending topics are very heterogeneous according to the sectors, with pick of performance driven by the pasta (37,5%), the olive oil (25%) and the wines (19,3%). Italy has also reaced suitable levels for fundamental categories as the fresh fruits (especially apples and pears), cured meats.
Nevertheless, to exception of the pasta, in the other sectors we warn the competition of other countries in the international arena by the quality standard of food products. Germany reveals more market shares in dairy sector, cured meat and coffee. US and Chinese Tomato firms are performing well and this countries are leading the industry of tomato products worldwide. The battle between Italy and France on wine and between Italy and Spain on the olive oil is a business history of recent years and in the European market new lines of items are currently added to the existing range.
