It is not so common for a food company to win over the American market, but in 2014 the Rana group can claim to have achieved its first significant milestone. The results are outperforming only two years after opening its new production and distribution plant for pasta and fresh sauces in Illinois: a turnover of 104 million dollars (+117% vs 2013), a market share of 10.9% of the fresh pasta sector (+7 percentage points vs 2013) and of 10.8% in the fresh sauce sector (+6.7 percentage points vs 2013) and a distribution rate to 57% (+45.3 percentage points vs 2013) at a national level with a peak of 80% in New York, San Francisco and Chicago.
With presence in more than 21.000 shops and sales outlets, such as Walmart, Sam’s, Costco and Safeway, the company explains that these results have been achieved thanks to “the quality and variety of the Rana products, to its innovative packaging characterized both by its self-standing ability, which guarantees excellent on-the-shelf visibility and by the paper material used, which is associated with a premium, artisan product, authentically Italian”. Even the restaurant division is growing thanks to the American market: “The restaurants of New York”, as noted in a statement issued by the company, “have become a real “pasta hot spot” for everybody passing through the Big Apple”.
