Amica Chips takes its crisps and salted snacks abroad

While crisps and savoury snacks are present in most of Europe, the Middle East, North Africa, Asia and North America, Amica Chips’ bread-based products are distributed in China, the Uk, the Us, Morocco, Germany, Egypt, Ghana and the Seychelles, with total export revenue of 1.6 million euros. “This growth”, states Laura Moratti,marketing managr at Amica Chips, “is led by crackers and crisp breads, like our golden and wholemeal Frumì, which have seen a 0.8% increase in sales. Our aim is for the brand to achieve a turnover of 3 million euros.”