Bakery & Snacks

Grissin Bon wants to double the export share

Guido Spinelli, export manager, explains the next step of the company in the foreign market and in particular in Asia

Asia is becoming more strategic for the premium company, that is going to expand its presence in the horeca channel. The increasing number of expatriats and the wide presence of Italian restaurants are two good reasons to invest in the Asean market. Grissin Bon is also developing its business in North America: the company is going to build a new plant in Canada for the production of ‘grissini’.

Interview with Guido Spinelli, export manager at Grissin Bon from Gruppo Food on Vimeo.

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