"The role of Food & Beverage in the U.S. retail market: the case of H-E-B"

Thursday, July 16th - 4 PM

Agenda

Intro & Overview - Marta Bommezzadri, Italianfood.net

Jody Hall, Director of global sourcing - H-E-B

Antonio Laspina, Trade Commissioner and Executive Director for the USA - ITA

Q&A e closing remarks - Marta Bommezzadri, Italianfood.net


We will talk about:

> Covid-19: impacts on Usa imports from Italy. And what is next?

> USA retail market: opportunities for Italian F&B in H-E-B stores

> Omnichannel strategy: how to boost Italian F&B sales in the USA after the pandemic

Jody Hall

Director of global sourcing

H-E-B

Antonino Laspina

Trade Commissioner and Executive Director for the USA - ITA